Several online news sites have tried to set up their pay-wall during the last couple of months. Times in the UK, le Monde, the Economist, FT, and many other less prominent sites have tried to figure the right way to price and structure their offering. Perhaps the most interesting model for doing this is the metered models used by for instance The Economist and Financial Times. The metered model allows non-subscribers to access a limited number of content units during a certain time period, e.g. a month.
Today, the first(?) general newspaper gives the metered model a shot. NYTimes launches their model in Canada in order to "fine-tune" their model before global launch. Finally (if some numbers will be able to escape from the NYT fort on 8th av) we might be able to see how the general public responds to this model. Will it work, or will NYT lose 90% of their online readers?
This will be a time of experiments and most likely it won't stop with the tests in Canada, but the tweaking will continue for a long time forward. Exiting exiting... What do you think?
http://www.nytimes.com/subscriptions
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